About Tova
A wellness brand with two homes.
We started in Stockholm. We grew up in Singapore. Tova is what happens when European pharmacology meets Southeast Asian living.
Tova means “good” in old Swedish. Simple, honest, no-fuss wellness — that's what our founders wanted to build.
In 2022, our team in Stockholm developed a transdermal patch that actually worked: steady release, clean ingredients, zero gut upset. But Europe wasn't the right home for it.
We moved the brand to Singapore because Southeast Asia is the most exciting wellness market in the world — and because patches just make sense for tropical, always-on living. Wear it under linen, through a HIIT class, on a 14-hour flight to grandma's.
Today our lab is split between Stockholm and Singapore. Every patch is formulated in the EU, tested by independent labs, and shipped from our SEA hub to wellness lovers across Singapore, Malaysia, Indonesia, Thailand, the Philippines and Vietnam.
Our values
What we stand for.
Honest formulas
Every active listed. No proprietary blends. No hiding behind marketing speak.
Built for SEA
Tropical-tested adhesives. Heat-stable actives. Designed for the way we actually live.
Quietly premium
No loud branding, no hype. Just a discreet patch that does what it says.