About Tova

A wellness brand with two homes.

Tova combines Scandinavian aesthetics with a Southeast Asian lifestyle.

Founder applying a Tova patch

Tova is a Swedish female name that means good and beautiful in old Swedish. Simple, honest, no-fuss wellness - that's Tova.

Our values

What we stand for.

Honest formulas

Every active listed. No proprietary blends. No hiding behind marketing speak.

Built for SEA

Tropical-tested adhesives. Heat-stable actives. Designed for the way we actually live.

Quietly premium

No loud branding, no hype. Just a discreet patch that does what it says.